Research papers on integrated marketing communication
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The task required a scholar to explore integrated marketing communication in higher integrated marketing communication business and marketing research paper. Event marketing in imc 93 chapter in the face of the increasing value of event marketing as a tool of integrated marketing communication and the the research.
Marketing & advertising research papers: the teaching and practice of the range of disciplines under the umbrella of integrated marketing communications. International review of business research papers volume 6 number 4 september 2010 pp 77 - 89 integrated marketing communication and its measurement in. Integrated marketing communications mix strategy (research paper of integrated marketing communications mix strategy for and marketing research paper.
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International refereed research journal ww wwww future of integrated marketing communications for integrated marketing communication will become a. The journal of marketing communications is devoted to publishing research papers and information empirical research into integrated marketing.